Within the U. S. , Apple has managed to push himself within the phase of cellular promoting from the Google Android OS. In January 2012 was the Apple iOS look again to 35. three p.c of all advert impressions, which might be positioned simply earlier than the Google Android OS, which got here to three2. 7 p.c of cellular promoting.
Since October 2011 (i.e the launch of the Apple iPhone 4S ) is Apple's elevated share of the cell promoting market by 12. 1 proportion factors over the identical period, the Google Android OS has misplaced three. 2 proportion factors. Thus, the iPhone 4S a giant half in that Apple might transfer to the highest of the foremost cell promoting market.